Marketing and Promotional Tools Coursework Example | Topics and Well Written Essays - 1500 words

Marketing and Promotional Tools - Coursework Example As the report declares the modern technology has made reception and dissemination of information quite simple for companies. Companies can share information regarding the products or services they offer to the world via the internet. In addition, there are various media that companies can use to market their products or services. These media include televisions, magazines, posters, social media platforms such as the Facebook and many others. It is essential to identify that marketing techniques are tailored to attract potential customers to buy the product or service in question. The aim of this project is to analyze the different media and promotional tools used to market the products of the Innocent Company and Coca-Cola Company. According to the discussion findings the innocent company is a multi-billion company that serves in the product sector. The company mainly provides drinks of varies taste to its customers. Some of the drinks produced by the company include smoothies and fruit juice. The company has established various strategies to promote the sale of its products in the competitive beverage market. The Coca-Cola Company holds over 90% of the company shares. In essence, the beverage market is very competitive since there are millions of companies in the world market. The Innocent Company has purposed to improve its communication structure in order to facilitate smooth interaction with the customer. The communication structure is aimed at ensuring proper dissemination of information regarding the products offered by the company to members of the public.